Penetrate Market.
Inspire Growth.
Now that we have created insightful and influential content, let's help you put it to work by identifying your ideal target audience, impress them to engage, and nurture your leads into loyal, buying customers.
Prospect & Partner Research Services
B2B markets are more competitive than ever, making successful prospecting a pillar of business
growth and long-term success. Identifying your Ideal Customer Profile (ICP) and Ideal Partner
Profile (IPP) is a pivotal step to achieving an advantageous return on your prospecting efforts.
Prioritizing customers and partnerships that fit your optimal ICP and IPP will ensure marketing
efforts are directed towards the most promising prospects to achieve ultimate results.
growth and long-term success. Identifying your Ideal Customer Profile (ICP) and Ideal Partner
Profile (IPP) is a pivotal step to achieving an advantageous return on your prospecting efforts.
Prioritizing customers and partnerships that fit your optimal ICP and IPP will ensure marketing
efforts are directed towards the most promising prospects to achieve ultimate results.
In addition to helping with the research to create favorable ICP and IPP’s, we can leverage
industry tools (LinkedIn Navigator, ZoomInfo, etc.) to identify decision makers (customer and
partner contacts) and provide them in a format ideal for automated email and social media
demand generation campaigns.
Lead Generation Marketing Campaigns
Lead generation is one of the most important aspects of growing a business. A lead generation
campaign is a marketing strategy that aims to create interest in your offering, attract and convert
prospects into leads, and then turn into loyal, buying customers.
campaign is a marketing strategy that aims to create interest in your offering, attract and convert
prospects into leads, and then turn into loyal, buying customers.
Now that we have created compelling and insightful content, let’s help you put it to work by
identifying your ideal prospect audience, inspiring them to interact and engage, and nurture your
leads into devoted customers. We can help you develop and implement a comprehensive, multi-
dimensional lead generating program inclusive of email, social media, partner co-selling,
webinars, and live customer events.
Email Marketing Services
86% of business professionals and 73% of millennials prefer email when communicating for
business purposes. Email sequence marketing reigns supreme as the most cost-effective program
to drive brand awareness while reaching new prospects and strengthening connections with
existing clients. Emails are simply too powerful to be ignored but also too easy to be ineffective
if not executed properly.
business purposes. Email sequence marketing reigns supreme as the most cost-effective program
to drive brand awareness while reaching new prospects and strengthening connections with
existing clients. Emails are simply too powerful to be ignored but also too easy to be ineffective
if not executed properly.
We can build a cohesive and impactful email sequence strategy that engages, educates, and
converts leads into dedicated, longstanding customers. We prioritize concise and focused
content which highlights the use cases you enable and the ROI you deliver. Our themed sequences will
creatively express the true power of your brand and invite the audience to further engage with distinct
call to action prompts.
Social Media Marketing
Social media marketing provides you with new avenues to engage with prospective customers,
offering widespread brand exposure while providing invaluable opportunities to have a two-way
dialogue with your audience. Platforms such as LinkedIn, Facebook, Instagram, and TikTok
have billions of active users, presenting a tremendous opportunity to launch your brand, center
stage, across a vast addressable market.
offering widespread brand exposure while providing invaluable opportunities to have a two-way
dialogue with your audience. Platforms such as LinkedIn, Facebook, Instagram, and TikTok
have billions of active users, presenting a tremendous opportunity to launch your brand, center
stage, across a vast addressable market.
As part of your digital playbook, we can help you develop and execute a social media strategy
tailored to your brand’s unique personality to achieve peak digital reach and engagement. By
posting compelling content that promotes interaction, it provides an opportunity for your
audience to develop an intimate relationship with your brand. This synergy fosters brand
appreciation and loyalty, resulting in passionate, lifelong clients.
Partner Co-Sell Marketing
Leveraging our 30+ years of experience selling with channel partners, we can help you design
and execute go-to-market co-selling programs and events that will develop win-win partnerships
while exponentially growing sales for all parties. We can help you develop and implement
customized demand generations programs unique to your industry, with expertise in use case
enablement campaigns. The co-selling programs we create are multifaceted with a variety of
touchpoints. Our end goal is to achieve outcomes inclusive of direct customer meetings,
webinars, live social events, and the purchase of your offerings through channel partners.
and execute go-to-market co-selling programs and events that will develop win-win partnerships
while exponentially growing sales for all parties. We can help you develop and implement
customized demand generations programs unique to your industry, with expertise in use case
enablement campaigns. The co-selling programs we create are multifaceted with a variety of
touchpoints. Our end goal is to achieve outcomes inclusive of direct customer meetings,
webinars, live social events, and the purchase of your offerings through channel partners.
Contact Us:
Phone: 614-306-3290
Email: david@competitiveedgeservices.com
